First ever Funeral Directors in Wales is accredited by The Good Funeral Guide and wins Business of the Year Award 2017

PRESS RELEASE: Cardiff, Wales, November 17th 2017| For a relative newcomer in the ‘fusty old funeral industry’ – Coles Funeral Director is ‘doing things right’ according to the recently published recommendation by The Good Funeral Guide and customers who voted the family-run operation Business of the Year Award 2017 in the Local Link Magazine competition.The only business in Wales to have received the top accolade from The Good Funeral Guide – the report reads that Coles Funeral Directors, founded in 2005, is “one of the finest, most innovative and professional funeral directors” the independent funeral consumer advocacy organisation has ever seen – and it would seem, its customers agree…

The Good Funeral Guide assesses select funeral homes according to strict criteria which focus on the quality of the experience they offer bereaved people. The accreditation process also involves spending time behind the scenes in order to ascertain that those who have died are cared for with the utmost tenderness and respect.

Charles Cowling, author of The Good Funeral Guide said, following the assessment at Coles’ funeral home on Newport Road and its state-of-the-art operational facilities in the city: “Choosing a funeral director can be very difficult because they all look much the same. But they’re not. Some, a precious few, are truly outstanding, and Coles Funeral Directors is one of them… The team at Coles are unsung heroes doing a magnificent job, and the people of Cardiff deserve to know this.”

 The review goes on to say:

Coles Funeral Directors is one of the last remaining family run funeral directors in Cardiff, (most of the other companies, although many retain their original names, are owned by the large conglomerates, Co-operative Funeralcare or Dignity). However, it’s not simply being independently owned that makes this company exceptional.

What stands out about Coles Funeral Directors is the emotional intelligence and professionalism of everyone involved. This must be directly attributed to the vision and leadership of Gareth Coles, the managing director and inspirational heart of the company, and his determination to provide families from across the Cardiff area with the best service possible – offering a full range of choices and services that can accommodate every family’s needs and budgets.

If you are looking for an exceptionally good funeral director who will care for you and your family unwaveringly, you won’t find a better one in this part of the world. Read more >

Director Gareth Coles explains how much the accreditation and award mean to his team:
“As our review in The Good Funeral Guide explains – our sole motivation at Coles is to provide an exceptional service to the bereaved. To have been recognised with the highest accolade in the industry, and at the same time to have been voted Business of the Year by our customers provides full-circle assurance of the quality of our work. The accreditation from The Good Funeral Guide proves that our contemporary vision for the business is the breath of fresh air the death care industry needs whilst the glowing reviews from our customers show that families in Cardiff value our approach. This means the world to me personally, and to all the team here at Coles, and we’d like to thank everybody who took the time to leave reviews, feedback on our service, and vote for us!”


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With people from all walks of life, cultures and religions proud to call Cardiff home, Coles Funeral Directors is dedicated to serving this diverse community and delivering bespoke services to ensure each and every funeral is the perfect reflection of the life of the deceased. Professional, independent and family-run, Coles’ innovative and flexible business is at the forefront of the funeral industry in South Wales, delivering traditional religious ceremonies, woodland and eco funerals, and all types of humanist and celebration of life services. Coles Funeral Directors also provides tailored pre-planning and pre-paid funeral plans and has won Golden Charter’s Funeral Planner of the Year two-years running (2015 & 2016) for its pre-need work.

Regulated by the National Association of Funeral Directors, Coles Funeral Directors rigorously follows their code of conduct demonstrating its commitment to raising standards in the funeral and death care industry in Cardiff and the surrounding areas.

Find out more:

For further information please contact Head of Communication, Francesca Coles:
[email protected]029 2079 7516



The Good Funeral Guide is wholly independent of the funeral industry. It offers information and guidance to the bereaved and supports, empowers and represents the interests of dying and bereaved people living in the UK.

The Good Funeral Guide is a not-for-profit social enterprise company — Community Interest Company number 7818343.